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Netflix
6 Underground
Our challenge was to launch the new Michael Bay Netflix Blockbuster 6 Underground in the Thailand market. To do this, we created a stunt that brought Bayhem to the streets of Bangkok as we delivered influencers to the premiere of the film.
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Our influencers: 'Tak-Boriboon', 'Ben Apache', 'Gyu Te' and 'Toffee' were picked up by a stunt driver and driven through an action packed course of rogue tuktuks, water canons, explosions and busy market streets before crashing through a wall and arriving at the premiere red carpet.
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The stunt was seen by millions, and saw the most successful first weekend movie screening in Netflix South East Asia.
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