Mates Make it Macca's

To help recruit over 18,000 new crew for McDonald’s restaurants across Australia, we created a massive integrated campaign celebrating the Macca’s crew camaraderie, their daily traditions and inside jokes, and the countless joys and perks of working with your mates. Because burgers and fries don’t make it Macca’s. Mates do.

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This 360 campaign included TVC, social, OOH, an interactive burger building game, a toolkit to roll out through the 1000 restaurants, and a fully integrated PR rollout.