To capitalise on the global fandom of the Korean title, Squid game, we brought an interactive version of the iconic doll to Sydney for Halloween.

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The doll at 4.5m high and over 3 tonnes, arrived at the famed Sydney Harbour for one weekend. Over 100,000 people came to play the game, resulting in over $11m in earned media and over 500 news articles, bringing Netflix their most successful event for the show, globally.