Throughout the project we worked closely with Google and YouTube to produce a series of films that showed the power of the platform for learning.

 

We worked with the client to develop the YouTube story arc based on the learnings and insights on their channel, optimising the films for maximum view through.

 

We then developed the Story Engine, an alorigym that scraped the web for people and stories relevant to our cause. Each person found was extraordinary and had excelled in their field by learning on YouTube. 

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The films were showcased globally, and held as the standard for YouTube internal content.

Collectively, they have over 1m views.