LEGO leads the way in playtime innovation, so this year they wanted to give kids a break from their screens and enable them to look at their old bricks in a brand new way. 

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Through Google Nest we created a voice activated experience for kids to play and explore new worlds through interactive soundscapes. Turning the Google assistant into a real-time playmate where for the first time, real time sound effects bring kids’ imaginations and playtime to life.

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The action features two types of game-play, an interactive mission state, allowing kids to build objects, problem solve and complete levels. It also features a free-play mode where they can interact and explore different effects and soundscapes, bringing their bricks to life on a whole new way.